Experienced Leadership

 The team is led by experts with over 14 years of experience.

Douglas Aberdour - Managing Director BA (Hons) Business. Over 18 years experience in Market Research specializing in client servicing, operational consulting and project costing and can advise in methodologies and research issues.

Kristina Ditchfield - Director. Bachelor of Applied Economics and Marketing. Kristina has 14 years extensive experience costing and managing projects requiring a high level of reporting and rigorous sample administration.

Experienced Team

Lighthouse Data Collection has a very experienced Residential and Business-to-Business interviewing team conducting approximately 40,000 telephone interviews in the calendar year 2016.

We are proud of our low turnover of interviewers – many of whom have been with us from our company’s formation. In-fact, we would argue that our large core team are some of the most experienced and professional interviewers in the industry. Our team are mature career interviewers who take the utmost pride in their work. At present we have approximately 60 casual interviewers from a business and residential perspective. 

Wide Range of Market Research Experience

We have completed Market Research in many industries including: 

• automotive
• health
• tourism
• telecommunication
• local & federal government
• construction
• banking & finance
• media
• insurance.

Quality Processes

Lighthouse Data Collection is certified to the International ISO standard 20252:2012

The Lighthouse Data Collection focus is ‘quality matters’ and we place a high degree of emphasis on procedures to achieve the right data quality standards. 

We apply quality processes to the following areas: 

• project documentation including supervisor and interviewer briefing instructions and specific call back procedure requirements
• full program checking and testing by two senior managers, other than the analyst, prior to fieldwork commencement
• all interviewers on each project fully conduct all reiterations of the questionnaire in a specific test program. The interviewers then carry out mock interviews in the test program where they take turns as the interviewer and respondent
• daily checking of verbatim 'other specify' responses and open-ended responses to ensure quality probing and comprehension
• sample control including appointment follow up, refusal rate and response rate management
• audit and verification of interviewing standards beyond minimum standards utilizing our monitoring facility. ISO standards are 10% validation of each interviewers work on every project and a full observational report on commencement and then at least once a year
• output checking against specifications at final reporting stage